Search Tips: In the previous video, you learned how Google searches the web to find the results of your query. Google looks for the word you typed in, but sometimes also looks for synonyms or related terms. Any words appearing in boldface type in your search results are terms Google associates with your search terms. For example, if you search for [kittens] you might see the word cats in boldface in your results. Ads appear in response to some queries and are always labeled ads. Aside from ads, website owners cannot pay to influence the placement of their website in the search results.

The next several questions explore what elements impact the order in which Google returns your results. Mark whether each statement is true or false, according to Matt Cutts:

Pages that have the words you type in, or synonyms for those words, are listed higher.
True
False

Pages with font size the same as you type into Google get listed first.
True
False

Pages where the words you typed in appear in the title or web address get listed higher.
True
False

Webmasters can get higher ranking in the results by paying Google money.
True
False

If the words you type in appear near each other on a page, it may get listed higher in your results.
True
False

Pages which are linked to by lots of other pages--especially other high quality pages--are listed higher.
True
False

Comprobar respuestas

In the image below, identify the area(s) that are ads.

Where are the ads?

A
B
C
D
A and B
B and C
C and D

Comprobar respuesta